The solo-to-studio gap
Many creative businesses plateau at one person. Taking on more work means longer hours, and hiring feels risky without knowing what to hand off first.
This program is built around that specific transition — not general business advice, but the decisions that matter when creative work is your product and you are also the main producer.
What you will work through
The first part looks at capacity: what you are actually spending time on, what only you can do, and what could be handled by someone else.
From there, the program covers hiring basics for small studios — contractors versus employees, onboarding creative roles, and keeping quality consistent when work leaves your hands.
Operations for small teams
- Project management without heavyweight software
- Internal briefing and asset handoff processes
- Setting rates when you have team costs to cover
- Studio positioning as a team rather than a solo brand
Results take iteration
Studios that grow well usually do it incrementally — one hire, one new process, one adjusted rate at a time. This program gives you the sequencing, not a shortcut.