Taulori
Seminars on creative business — globally accessible
X

Taulori — est. 2019

Creative business
studied seriously.

Taulori is an online seminar platform built for people working at the intersection of creativity and commerce. Participants gain structured frameworks and direct exchange with peers across disciplines and geographies. The work here is specific, not motivational.

38+ Seminar programmes
60+ Countries represented
4 Annual live intensives
Taulori seminar environment showing focused group discussion
Participant working through seminar materials at a desk

Why this platform exists

Most creative professionals reach a point where skill is no longer the bottleneck. Pricing decisions, positioning, client negotiations, revenue structure — these are problems that design school rarely addresses directly. Taulori was built to cover exactly that gap, through seminars structured around real commercial dilemmas rather than theory alone.

Participants work through case studies drawn from actual studio practice, agency structures, and independent creative businesses. Discussions happen in small groups with defined formats so that conversation stays substantive rather than loosely exploratory.

Format and structure

Each seminar runs across multiple sessions rather than a single lecture. Participants receive preparatory materials, contribute written responses before live sessions, and engage in moderated discussion. Sessions are recorded and indexed so that review is structured, not passive rewatching.

  • Preparatory reading before each session
  • Written response component per module
  • Live moderated discussion groups
  • Indexed session recordings with timestamped topics
  • Peer critique structured by specific criteria

Who attends

Participants include graphic designers, photographers, architects, writers, and educators who operate as independent practitioners or within small studios. The common thread is that each person earns income through creative output and wants more clarity about the business side of that work.

  • Independent creative practitioners
  • Small studio principals
  • In-house creatives transitioning to freelance
  • Creative educators building supplemental income
  • Early-stage creative agency founders
Close view of seminar workbook materials and structured notes

Access without geography

Taulori operates entirely online, which means participants from Nairobi, Oslo, Toronto, and Manila sit in the same seminar group. Time zones are addressed through asynchronous components so that live sessions carry real conversation rather than catch-up recaps.

People behind
the curriculum

Taulori seminars are led by practitioners with active professional work, not retired specialists. The people who teach here still deal with the problems they teach about.

Portrait of Desmond Vaillancourt, Lead Instructor at Taulori

Lead Instructor

Desmond Vaillancourt

Desmond runs a brand strategy consultancy while leading the Taulori creative business curriculum. His seminar work focuses on pricing architecture, client qualification, and building studio identity. He has structured seminars around specific failures as often as around successes.

Portrait of Reuben Okwenna, Seminar Director at Taulori

Seminar Director

Reuben Okwenna

Reuben shapes the format and delivery of each seminar cycle. His background is in editorial design and he runs a cultural entrepreneurship practice. He is responsible for how discussion groups are structured and how participants engage with each other across different working contexts.

Specific, not broad

Each seminar covers one defined problem area rather than survey-style topic lists.

Discussion-centred

Seminars are not lectures. Participants contribute, respond, and pressure-test ideas with peers.

Genuinely global

Cohort composition is intentionally varied by geography, so that context differences become part of the learning.